Château Saint-Cernin: Why on-trade is best course for ‘Viking Boss’ at Saint-Cernin

Why on-trade is best course for ‘Viking Boss’ at Saint-Cernin

Robert Wessman was once dubbed the Viking Boss for how he transformed the pharmaceutical business in Iceland. Now he has his sights set on the premium end of the wine business, buying Bergerac estate Château Saint-Cernin, and employing global wine consultant Michel Rolland and his team to oversee the cellar and winemaking. He is already making waves with the red Château Saint-Cernin already outscoring Cheval Blanc and Harlan Estate in a critics’ blind tasting. Geoffrey Dean was whisked to Bergerac in a private jet, tasted the wines and quizzed Wessman about his best route to market in the UK.


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Why on-trade is best course for ‘Viking Boss’ at Saint-Cernin